Archive for March 5th, 2008
Great conference this year at Internet Retailer
Internet retailer 2008
This is the best conference for those who sell online. This year looks particularly good as the internet e-commerce world quickly changes.
That’s what makes FastCommerce.com so impressive. For small budgets looking for a truly PROFESSIONAL online store and back office management, FastCommerce.com is the first, second and third choice for small business entrepreneurs.
Here is a list of topics.
Web Merchants dive into the mainstream
No longer a sidebar, e-retailing is leading the way in retailing, marketing, new media and e-commerce.
Open up new markets
Basics of web site design and content
Engaging the shopper for more sales
Making your e-commerce technology shopping list
You and third party platforms
Sorting out fulfillment and shipping options
Marketing, making the right choices to achieve roi
How to choose a search engine marketing company
The new levels of competitiveness in e-retailing
How the mainstream internet creates new market opportunities
First you crawl: the evolution of a web site
Running a small e-commerce business: practical, real world tips and tricks
How to manage third party store platform relationships
Relying on other people’s expertise: how to make the right outsourcing choices
Product sourcing: the web’s important role for retailers
Organizing for e-commerce success
Budgeting: balancing store investments and web site investments
What’s that shopper worth? Measuring the offline impact of an online visit
Web 2.0 reality check
Mixing web 2.0 and organic search: ensuring you can be found in a 2.0 world
Finding the real value in virtual worlds
Let customers be the guides: Wikipedia meets overstock
What might go wrong with web 2.0
A mainstream strategy for a web-only retailer
The internet’s made for me markets
Manufacturers enter the e-retailing mainstream
Making sense of the shifting marketing landscape
The big power of little widgets
Consumers raise their voices: keeping track of your brand online
Using personas to pinpoint a shoppers needs
Personalizing the web experience
Implementing and using video
What’s the future of rich media
Customer reviews: getting them right
5 things you can do to secure your website
The evolving world of payment security
Unlocking payments value: strategies for managing payment acceptance
Making the right choice among alternative payments and processors
Changes in the parcel industry and how they affect e-retailers
Getting the product to the customer now
The new role of the customer service agent
Tapping into the promise of self-serve customer service
Back to square one: refocusing and starting over
My problem and how I solved it
Making sure your new technology will do what it is supposed to do
Getting other retailers to help with your technology implementation
Web site design spotlight: live, on the spot critiques of retailers’ sites
How to plan for a redesign
Organizing product date for more sales
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